Service

    Cold Calling & SDR

    Cold calling and SDR (sales development representative) services provide a dedicated outbound rep who prospects, qualifies leads and books meetings for your closers. The SDR works full-time for your company from abroad, using your CRM, your script and your ideal customer profile. Conexo recruits, trains and manages the rep so your sales team only receives qualified conversations.

    See the process
    $11–19CAD per hour
    3–4 wksFirst shortlist
    100%Dedicated to you

    What does a remote SDR do?

    An SDR owns the top of your funnel. They are not a call centre agent reading a generic script for ten different clients — they represent your brand only.

    • Outbound cold calls to your target account list
    • Multichannel follow-up: email sequences, LinkedIn, voicemail drops
    • Lead qualification against your criteria (budget, authority, need, timing)
    • Meeting booking directly in your closers' calendars
    • Clean CRM hygiene: notes, dispositions, pipeline stages kept up to date
    • List building and data enrichment when the pipeline needs fuel

    How do we recruit and train SDRs?

    Outbound is a skill, not a personality trait. We test it before you ever meet a candidate.

    • Sourcing focused on candidates with real phone-based sales experience
    • Live mock cold calls and objection-handling tests as part of the selection
    • Language and accent evaluation for English, French or Spanish markets
    • Only the top 1–3% is presented, in waves of 3 profiles
    • Preliminary training on your offer, your ICP and your objections before day one
    • A dedicated performance manager who reviews calls and coaches weekly

    What results can you expect?

    Ramp-up is typically 2 to 4 weeks. Volumes depend on your market, list quality and call complexity, but a full-time remote SDR generally sustains:

    • 60 to 100+ dials per day on a clean list
    • A consistent, measurable meeting-booked rate tracked weekly
    • Weekly reporting on dials, connects, conversations and meetings
    • A cost per booked meeting typically far below a local SDR salary

    Targets are set together during onboarding and reviewed with your performance manager every week — no vanity metrics.

    Typical use cases

    • B2B SaaS teams that need pipeline without hiring a local $70K SDR
    • Agencies and professional services firms with a founder still doing prospecting
    • Real estate brokerages calling expired listings and their sphere of influence
    • Manufacturers and distributors reactivating dormant accounts
    • Companies testing a new market or vertical before committing locally

    Why choose Conexo for cold calling?

    • Full-time dedicated rep, never shared with another client
    • Rates from $11 CAD/h — a fraction of a local SDR's fully loaded cost
    • You only pay if you hire: the launch deposit is refundable
    • 12-month replacement guarantee, unlimited replacements
    • HR, payroll and performance management handled by Conexo

    Frequently asked questions

    What is an SDR?

    A sales development representative is a salesperson dedicated to the top of the funnel: prospecting, cold calling, qualifying leads and booking meetings for account executives who close.

    How much does a remote cold caller cost?

    Rates start at $11 CAD per hour and go up to $19 CAD per hour for specialized profiles, plus a one-time recruitment fee confirmed before any deposit.

    Is the SDR dedicated to my company?

    Yes. The SDR works full-time for you only, uses your CRM, your script and your email domain, and joins your sales meetings.

    How fast can an SDR start calling?

    The first shortlist arrives in 3 to 4 weeks, and after onboarding and preliminary training the rep is usually on the phone within a few days of starting.

    Can the SDR call in French?

    Yes. We test language proficiency and phone presence during the selection, and we place bilingual French–English SDRs for the Quebec and Canadian markets.

    What if the SDR underperforms?

    Your dedicated performance manager intervenes with coaching first. If results still do not follow, we replace the resource free of charge under the 12-month guarantee.

    Ready to fill your calendar with qualified meetings?

    Book a free discovery call. We review your target market, your call volume and the profile you need — no commitment.

    • Answer within 24 hours
    • No commitment required
    • Canadian team, 100% confidential